Price
Price is the thing on which the consumers emphasize a lot. The buying power of every individual is always different from other that is why Apple Inc. has to produce low budget products as well which can be affordable for the low income people. If the company becomes able to produce products with reasonable prices then it has a wonderful chance to accelerate the pace of its revenue.
Place
This is the biggest provision on which the organization has to look forward. The organization has to found new territories like South America to market and sell their products. Emphasizing only on one destination will not make a difference in long run for either for the brand or for the company.
Promotion
Promotion is the last component of the 4Ps of marketing which means that what sort of advantages consumers will get while purchasing iMac? The company has to attract people towards its products by giving discounts and other benefits. After sale free service is one of the biggest promotion strategies which can be utilized by the organization in order to accelerate its revenue earnings.
Conclusion
Organization is a mixture of people as it is a place where people belong to different demographics and mind set works. The actual meaning of organization is a place where people of different class and mind set strive hard to achieve a specific goal. Marketing is the most important department counts for an organization because of its propensity to generate revenue. The assignment is all about analyzing a product with different tools of marketing. The product which has been chosen on which this entire study has based on is iMac of Apple Inc.
References
Official Website, Corporate Reports 2000-2008, retrieved from www.apple.com, Accessed on February, 06, 2011
Ronald, P (1995), New Product Development, Prentice Hall Publications
Salas, J (1992), a Product Analysis, John Wiley & Sons Professional Publications
Chart1
20578
19874
21587
22365
20358
24658
30587
25789
34657
32566
30254
33569
37568
Sales in Millions
Period
Sales
Sheet1
Years Sales in Millions
1998 20,578
1999 19,874
2000 21,587
2001 22,365
2002 20,358
2003 24,658
2004 30,587
2005 25,789
2006 34,657
2007 32,566
2008 30,254
2009 33,569
2010 37,568
Sheet1
0
0
0
0
0
0
0
0
0
0
0
0
0
Sales in Millions
Period
Sales
Sheet2
Sheet3
